Advanced Reporting for
Email and Marketing Automation
Measuring email and marketing campaigns performance is paramount to your future marketing success. Throughout our many years of being in business we have seen many marketing teams focus too much on going with one’s gut. The only way to evolve your email and marketing automation campaigns is to have an honest look at what worked and what did not.
It is extremely important to remember that finding out what failed is as important as what knowing what worked. Advanced reporting managed by Revenue Automation can be your crystal ball that will help you make more informed decisions now and in the future.
Define Marketing Objectives
We will help you make sure you are measuring what is tied to your overall revenue performance as a company.
Defining marketing metrics that are attainable will help your email and marketing automation initiatives grow while keeping your company’s strategic direction in mind.
Identify and Develop Targeted Segments
Ask yourself if you truly understand who you are selling to within your customer database. Defining your target marketing is never easy.
Our team of marketing experts will help you identify and further define new customer personas that we can better target within advanced email and marketing automation campaigns.
Develop Advanced Reporting Infrastructure
Existing reporting requirements change over time. You may need more advanced reporting systems to get the information you need to take you marketing to the next level.
We are experts at implementing third party reporting systems that bring to the table multi-dimensional reporting capabilities.
Gain Insights, Test, and Adapt to Improve
Learn from what worked and did not.
Our account management team will work with you on a monthly basis to report new insights and make recommendations to improve future campaigns.
If you have any question about improving your reporting infrastructure, contact us today to learn more.
Revenue Automation (RA) is an IBM Silverpop partner and digital marketing agency that specializes in data-driven email, marketing automation and data integrations.
The RA team consists of professional email, marketing automation and data experts focused on helping companies get the most value out of their IBM Silverpop marketing automation platform and IBM Marketing Cloud.
– Tim Groenveld, JustSystems
We’d love to talk to you!
We want to be your IBM Silverpop marketing automation partner! Contact us today!
- Full-Service Campaign Management
- Creative asset intake
- Data queries setup
- Data count
- Template production in IBM Silverpop
- Static and dynamic rendering tests
- QA, manage and deploy
- Data Integration
- Data audit, data cleanse & data mapping
- Platform transition support
- Data migration & synchronization
- Integration to data warehouse/CRM/e-commerce platform
- Database management & maintenance
- Develop database growth strategies
- Strategy/Insights/Advanced Reporting
- Define marketing objectives
- Determine brand objectives
- Identify and develop targeted segments
- Develop advanced reporting infrastructure
- Gain insights, test, and adapt to improve
- Content Creation and Creative Design
- Responsive template creation
- Design and email template optimization
- Copy development
- Landing page creation