Unlocking the Benefits of Outsourcing Email Marketing: Why Businesses Should Consider Partnering with a Marketing Agency
There are a variety of reasons it can be useful to outsource email marketing to an agency, here’s our list:
Team of Experts
The top benefit is that it provides businesses access to tap into the expertise and resources of a professional marketing team. Agencies have teams of experts with specialized skills that can range from email marketing strategy, list building, campaign management, to data analysis. With a top-notch quality team, businesses can assure their email marketing campaigns are in skilled hands, which can lead to better results and a higher return on investment.
According to HubSpot “33% of marketers send weekly emails and 26% send emails multiple times per month.”
Save on Time
Another benefit of outsourcing email marketing is that it can save a business time and money. Email marketing is a time-consuming task that requires a great deal of attention to detail. By outsourcing this task to a marketing agency, a business can free up its own time and resources to focus on other aspects of the business.
Access to Resources
Marketing agencies have access to resources such as software, data, and knowledge that they can use to create effective email marketing campaigns. Not only do they have access to these resources, but they also have talented teams who know how to use these effective tools. Marketing automation platforms like Acoustic, Infobip, Marketo, and Salesforce are tools that can be used to create targeted campaigns tailored to the business’s specific needs. Marketing agencies provide businesses with valuable insights and analytics on the performance of their email marketing campaigns. They can use this data to fine-tune their approach and improve the overall performance of the campaigns over time.
Summary
- A professional marketing team can provide expertise and resources to improve email marketing results.
- Outsourcing saves time and money while providing access to specialized tools and software.
- Marketing agencies can provide valuable insights and data to fine-tune campaigns and improve performance over time.
- Businesses can focus on other aspects of the business while leaving email marketing in capable hands.
Not only can Revenue Automation help you create the most effective customer segments, they are also expert in building out efficient, testable campaigns that integrate omnichannel automation, chatbots, and customer service platforms. We can also integrate any other 3rd party or custom technology you’re using to bring the best possible experience to all your current and future customers.
We’d love to talk about what Revenue Automation can do for you.
