BUILDING YOUR CUSTOMER DATABASE
During our ongoing relationship with one of our large retail clients, we continually kept running into a major underlying problem they were having. They were looking for a cost effective way to build their database so they can expand their reach to find new customers.
The client had spent years trying to find the right media spend mix and marketing channels required to build a larger audience and potential customer base.
We built out a multi-channel contest marketing initiative.The contest landing pages were built within their marketing automation platform. A contest flow was developed that included a social referral layer. This enabled users to refer their friends to get more entries in the contest. The online marketing channels included PPC, retargeting, social, and email marketing.
Total contest entries 38,000
Increased database size by 10%
Total new net subscribers to database 25,000